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A mum who founded a company that manufactures innovative toothbrushes for babies has scooped Entrepreneur of the Year 2011.

Child oral health company Brush-Baby is celebrating success after its founder Dominique Tillen was awarded an Entrepreneur of the Year award for her pioneering and innovative work launching Brush-Baby.

Brush-Baby founder, Dominique Tillen’s daughter, Lulu, inspired the company’s innovative product range.

The recognition demonstrates the company’s fantastic commercial success and unrivalled product offering.

Brush-Baby products can be already be found in Waitrose, John Lewis, Mothercare, Sainsbury’s, baby shops, pharmacists and dentists nationwide, and also has a growing presence in Europe, the Middle East and Australia.

Brush-Baby’s concept of an ‘oral care pathway for babies and young children’, is built around a highly original, contemporary product range whose ultimate aim is to ‘improve the oral health of young children’.

The company’s first product, the Brush-Baby Chewable Toothbrush launched in 2009. The first of its kind worldwide, it is a combined versatile chewable toothbrush and teether that toddlers can use themselves, satisfying their natural urge to chew.

As they do so, it helps to clean teeth, massage gums and soothe tender teething gums.

Commenting on her award win, Brush-Baby founder Dominique Tillen said: ‘I am really pleased to have won this award and my thanks to the retailers and parents who have put their trust in our products and come on this journey with us.

‘Brush-Baby products fill the gap in the market for appropriate child centred products and are becoming increasing relevant today as young children’s oral health becomes a real cause for concern with parents, the dental profession and policy makers alike.’

Brush-Baby unveiled its oral care pathway at The Dentistry Show in March 2011 and is now available to order. The complete range includes DentalWipes, innovative toothbrushes and xylitol/fluoride toothpastes for babies and children aged from birth to six years.

Eye-catching packaging is backed by stand-out POS graphics and engaging pack photography, and offers significant cross-selling opportunities to further energise consumer demand.

The product packaging has also been cleverly designed to work with shelf space-saving merchandising.

For more information, visit brushbaby.co.uk.

Source: dentistry.co.uk.

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